Gucci Ready-to-Wear Spring 2018


All photos in this post are from

The Gucci takeover has not halted and this season, every store I walk into is giving me some serious Gucci vibes: you can tell that this season, the vibe is “the more opulent, the better” and I’m loving it.

“Now it’s more than beauty, it’s more about a state of mind…an idea of community and a really deep expression.”

Alessandro Michele’s collection showed during Milan Fashion Week, if “showed” is the right word to use in this case as it wasn’t so much as showing the clothes – which could hardly be seen with the fog and lighting – as much as the experience. I find it interesting to see probably the most coveted brand right now to transcend commercial viability and almost regress into an art form.

The vibe was 7o’s with a dash of old-school British influence thrown in, as referenced in the “never marry a Mitford” jumpers and surplus of tweed. And not to forget the references to Elton John thrown in, highlighting Michele’s friendship with the former, and giving the collection a personal touch.

I haven’t always been a fan of the flashy kind of glamour pertaining specifically to what has become an entity in its own right by the name of “logomania”, because to me it seemed very pretentious and extremely superficial and so I stuck to a predominantly black colour palette without branding which, when replicated by many brands simply looked cheap and tacky. This season however, it all seems more fun and lighthearted and so I have found myself falling victim to colour and my credit card (don’t tell my dad please).

Speaking of realistic, one thing I am all about is a realistic price tag. I’m a nineteen-year-old student so I’m not even going to pretend to be able to afford luxury brand price tags however much I may want to. In lieu of that, I would like to use this opportunity to thank my friend who brought me a (fake) Gucci t-shirt back from her trip to Turkey.  The market of fake designer products is a topic I am well aware of and may address in another post but I am not trying to take anything away from the brands I admire, I just want to have a little fun with fashion too.

I think it’s safe to say, that my autumn wardrobe will be Gucci-inspired in more ways than one.


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